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The deep blue!!

Technically speaking, blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

Instead of dividing up existing - and often shrinking - demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.
The current corporate strategies have their roots mired in the military.
To focus on the red ocean is therefore to accept the key constraining factors of war- limited terrain and the need to beat an enemy to succeed. It also involves a denial of the distinctive strength of the business world: the capacity to create new market space that is uncontested.

Lots more coming in on this topic....
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